LG Becomes First Asian Company to Receive “Red Dot: Brand of the Year” Title

South Korean tech giant LG Electronics said on November 3 that it has become the first Asian company to be honored with the “Red Dot: Brand of the Year” title. The Red Dot Design Award is one of the most coveted accolades in the design world.

As a matter of fact, LG took home the “Red Dot: Design Team of the Year” title in 2006. Having both the “Design Team of the Year” and “Brand of the Year” titles under its belt, LG has reaffirmed its position as the Asian leader in innovative design. Globally, LG became the third company to win both “Brand of the Year” and “Design Team of the Year” titles after Mercedes-Benz and Audi.

The Red Dot Design Award -- one of the three most important design awards in the industry along with the iF Design Award and IDEA (International Design Excellence Award) -- annually honors the best of the best designs in three categories: product design, communication design and design concept.

Since 2010 the honorary title “Red Dot: Brand of the Year” has been bestowed upon design-innovators in the category of the Red Dot Award: Communication Design. Previous winners include global household names, such as PepsiCo, Audi AG and Mercedes-Benz.

LG Electronics has become the first Asian winner of the “Brand of the Year” title for its 13 wins in the Red Dot Award 2015: Communication Design category, which focuses on visually appealing designs, as well as effective user interfaces that facilitate communication between the product and customers. This year, the Red Dot Design Award received 7,451 entries worldwide.
Various LG products flaunting intuitive, human-centric GUIs (Graphic User Interface) won Red Dot Awards this year, such as the LG G4, LG Watch Urbane LTE (both of which sport designs delivering an exceptional visual experience) and the LG Music Flow Wireless Smart Hi-Fi Audio.
Also among the winning entries are the LG BECON: Building Energy Control (a solution that automatically predicts the energy consumption of a building and indoor comfort levels to efficiently control facilities and save energy) and the LG Smart ThinkQ (a smart app that lets users control LG smart home appliances in a consolidated manner).